Instagram has advanced into a serious performance channel, but many marketers still track it with vanity metrics that do not translate into revenue. Likes, follower counts, and reach can look impressive while delivering little enterprise impact. Instagram link tracking allows marketers to move past surface-level numbers and focus on metrics … Read more

Instagram stays one of the vital powerful platforms for traffic generation, brand awareness, and conversions. As the platform continues to evolve, so do the strategies required to accurately track link performance. In 2026, Instagram link tracking is no longer optional. It is essential for understanding consumer conduct, optimizing campaigns, and … Read more