Instagram is likely one of the strongest platforms for driving visitors, leads, and sales. Posting content alone is just not enough. To improve performance and scale outcomes, marketers must understand precisely how users interact with links. By analyzing Instagram link tracking data, you can establish what works, what underperforms, and … Read more

Attributing sales accurately is one of the biggest challenges for brands and creators utilizing Instagram as a sales channel. Traffic usually moves from posts and Stories to profiles, then to websites, and eventually to checkout. Without proper Instagram link tracking, many conversions appear as “direct” or “unknown,” making it troublesome … Read more